Augmented Reality Trends in 2023

Introduction:

Augmented Reality has been known to most of us for quite a while now. It is a technology that layers a computer-generated image for a better viewing experience in the real world. You can see digital images projected on specific devices through the lens used. AR, in all, gives an exemplary interactive experience to the user. AR is like a filter that alters as per an individual user. It works on how the user sees the world around them. Apart from this digital environment, AR enables walking around freely and maintaining a physical interaction with the world while viewing digital elements.

AR Applications:

Today, a few companies try to use AR to satisfy customers and businesses. Thus, currently, AR already has applications in various sectors.

– Pokemon GO, a mobile game that evolved a few years back, enables the usage of AR for hunting in the game.

– Certain fun filters over social media platforms enable users to see many pictures.

– WWF, an app, enables exploring various lands to view wildlife, and AR is icing on the cake.

– The Manchester United Football Club also has put forth an AR experience to allow fans to visualize as if they are sitting with the coach.

However, companies still focus on customer engagement for their products and services. Side-by-side, it brings experience in marketing and sales. But, companies can only limit their imagination as technology is evolving too.

Top 7 AR Trends 2022

1. Glasses:

Smart Glasses have been the most trending topic about AR these days. Primarily, one of the best AR trends in 2022 is smart glasses. It is made possible by Apple. AR is thus less of a novelty technology as it forms an integral part of the future of AR in our daily life. The day is not far (2023) when people will use two and a half billion units of mobile AR devices.

Facebook has also enabled spectacles that come with certain cool features at a very reasonable cost.

2. 5G Network:

While 5G was still an idea, AR and VR have brought around everything to the reach of a layman. Smartphones are now accessible to almost every human today to access social media and video apps. 5G comes into the trend as a big part of AR relies on the complexity and capability of the 5G network. And, you can pair it only with edge computing. 

3. Remote Expert Assistance:

All in all, remote expert assistance enables the product and service experts to guide users or individuals facing a particular problem with the help of Augmented Reality. This remote expert assistance has been an emerging technology that proves to be very useful. Be it traveling, or research work, or providing face-to-face services, Remote Expert Assistance- with AR makes everything easier and quicker. Now, technicians walk users through the steps remotely and make annotations over the screen itself.

4. AR In Sports & Events:

As mentioned above, Manchester United’s team figured out ways to use AR in sports. The entertainment sector has pooled in income from both VR and AR. The advancement of AR in sports and events involves broadcasting the experiences, from stadiums to concerts, theme parks, and much more. AR also helps in obtaining a higher degree of correctness plus realism. WebAR has thus helped organize various virtual events and careers.

Know more about the Technology Trends.

5. AR In Classroom:

Apart from remote learning, schools have faced the challenge of the expenses incurred. Researches have shown almost 95% of the students have smartphones, which aren’t allowed in a typical classroom. Thus, 2022 brings in an era of using Augmented Reality to improve learning outcomes and reduce the expenditure on infrastructure. 

It enables students not only to explore the science behind the surroundings. It includes various aspects like history, shape, geometry, species, etc. The initial cost is usually high. But from a long-term perspective, it brings in more opportunities and is even more impressive.

6. Remote Collaboration, Learning, And Socialization:

With the emergence of a pandemic, daily chores had come to a standstill. For instance -learning online, working over MS Teams or Zoom, collaborating over Slack with co-workers, house partying over video calls, and whatnot. Remote has proved to be the most feasible and cost-effective method in most cases. 

It has brought around a revolutionary change in the usual lifestyle and has led to many improvements. Sharing presentations over screens, using AR headsets, collaborating impressively, of course, makes everything smarter and new to learn. In general, remote collaboration and remote activities will continue further as well.

7. AR In Navigation:

AR helps in several ways as it has numerous advantages for indoor navigation. You can use tools that enhance the user experience-antennas, QR codes, Bluetooth, etc. With AR technology, you can expect in-store navigation to grow further. It brings in the future of Augmented Reality and helps customers while shopping.

Final Words:

Though AR has been here for some time, a lot remains to explore in this field. Lately, there has been a tremendous shift in the markets to bring in more interactive experiences. Additionally, there have also been a lot of improvements in the hardware and software industry to make functions work more smoothly. Developers also take advantage of these improvements.

Further, Augmented Reality is popular because it is applicable to multiple businesses, and industrial areas, etc. AR has, hence, proved to stay for a longer time and has brought in numerous trends along the year 2022.